In the realm of business strategy, some ventures stand out as transformative journeys, and building a healthcare recruitment agency for our latest UK client was undoubtedly one such odyssey.
This remarkable tale didn't just unfold in two discussions; rather, it encompassed numerous exchanges and additional meetings that further strengthened our partnership.
Allow me to take you through our journey of how we helped build a brand dedicated to all types of recruitment & training within healthcare industry.
Chapter 1: The Spark
It all began on a sunny afternoon when Akash, my school-friend recommended my business to one of his friends, Mr. Kashan. Mr. Kashan is an ambitious entrepreneur with 20+ years of working experience in supply chain & great network in healthcare industry. With a vision to revolutionize healthcare recruitment, he had started his company Infinity Caring Services in Coventry, UK. However, he had no presence on the internet and needed a website too.
Chapter 2: The Initial Connection
With great anticipation, I reached out to Mr. Kashan, through WhatsApp. He called me and we had a proper discussion for about 15 minutes. Little did I know that this initial discussion was merely the tip of the iceberg. He needed more time to decide if he wanted to go online and with us or not. So we both took a few days and then spoke again. This time, with a rough idea of what we want.
Chapter 3: Unveiling the Vision
During our first few conversations, Mr. Kashan shared his vision of creating a platform that would bridge the gap between healthcare professionals and employers while fostering a supportive community for candidates to flourish. However, as the layers of his vision peeled back, it became evident that the task at hand was more intricate and multifaceted than either of us had anticipated.
We needed to create not only the identity and website but also the basic business model. So we did that. After a few days and hours of discussions, we were ready with a Business Model Canvas for Infinity Caring Services. Now, we had something to work with.
We started with Branding, logo design and the brand's psychological identity.
Chapter 4: The Power of Collaboration
Since this was a completely new venture, we needed additional discussions and collaborative brainstorming sessions. We recognized that to achieve this ambitious goal, a strategic partnership was essential. As our conversations continued, we created a whatsapp group for our discussion and added Mr. Kashan, his partners, and my team. Then we arranged a video call for final discussion, where we went through our presentation and explained the whole process in easy steps.
Chapter 5: Onboarding & Knowledge Transfer
We needed as much information as possible about the business but it was difficult to generate relevant and useful information due to absence of prior Marketing. Starting from scratch, we decided to collect 50% advance payment for the website before starting the work. This practice helps ensure the client's commitment to the project and provides us with the necessary resources to begin the development process.
However, to foster a strong and trusting relationship with our client and showcase our dedication to their vision, I decided to go the extra mile by offering branding services for free.
In Branding services, we not only provided a logo but also a psychological identity for the brand, a leaflet design as per requirements, a brochure, a business model canvas, tagline, etc.
The decision to provide branding services at no additional cost was driven by our team's core values, which place a strong emphasis on collaboration, integrity, and going above and beyond to exceed client expectations. By offering complimentary branding, we aimed to showcase the depth of our commitment to our client's success and demonstrate the value we place on cultivating a long-term, mutually beneficial partnership.
In the branding process, we carefully crafted a distinctive visual identity that aligned seamlessly with the client's vision and mission. Our team of designers invested time and effort to create a captivating brand story that resonated with the target audience, evoking a sense of trust and professionalism.
Moreover, the psychological aspect of the brand identity was equally essential. We meticulously chose colors, typography, and design elements that conveyed a sense of empowerment and compassion, reflecting the agency's commitment to supporting both healthcare professionals and employers in their respective journeys.
Chapter 6: Refining the Strategy
To ensure a robust and cohesive strategy, we dove into market research, dissecting industry trends and identifying the pain points faced by both healthcare professionals and employers. This thorough analysis provided us with the insight needed to craft a bespoke solution that resonated with the target audience. Structural changes to the business model were required.
Chapter 7: A Brand to Embody the Vision
With the strategy firmly in place, it was time to breathe life into the agency's identity. Collaborating with a talented team of designers, we embarked on the journey of creating a brand that would not only exude professionalism but also evoke a sense of trust and community.
Chapter 8: The Birth of a Dynamic Website
The agency's digital gateway, the website, took shape as a testament to innovation and user-centric design. Countless hours were invested in ensuring that the platform seamlessly integrated with forms & training courses, while providing an intuitive user experience for both candidates and employers.
Chapter 9: Overcoming Challenges
With every milestone achieved, our partnership flourished, and the agency's vision came to life with a complete website within 7 days as promised. Many changes were implemented throughout the 7 days and even until a week later. Regular catch-ups, brainstorming sessions, and feedback really helped us deliver outstanding performance throughout!
Chapter 10: Celebrating Progress
This transformative journey of crafting a strategic vision, building a robust brand identity, and designing an exceptional website solidified the power of collaboration and the resounding impact of shared dreams.
And so, the journey of building a thriving healthcare recruitment agency began, all because of a chance encounter through a mutual friend. Want more such stories?
Subscribe to our newsletter. Catch you soon!